What white label casino software is
White label casino software is a finished online casino that a B2B provider runs under its own gaming licence and rebrands for you. You supply the brand, the domain, the marketing budget and the player acquisition. The provider supplies the licence, the platform, the games, the payments, the compliance function and the hosting. Legally, the provider's licensed entity is the operator; you are its brand partner and are paid out of the net revenue.
This is the core difference from a turnkey iGaming platform. Under turnkey you hold your own licence and the provider supplies software. Under white label you do not hold a licence at all. That single fact drives everything else on this page: speed, cost, control, margin and exit.
What is usually included
- A casino front end on your domain with your branding, usually built from the provider's templates.
- Player account management, wallet and cashier with the provider's existing payment methods.
- The provider's game aggregation: a default bundle of studios, with additional studios on request.
- Bonus engine, CRM tooling and a back office with reporting.
- KYC, AML, responsible gambling tooling and regulatory reporting, operated by the provider.
- Customer support and payments operations, either included or priced separately.
- Hosting, security, uptime and game certification under the provider's licence.
Pros and cons of a white label casino
| Factor | Advantage | Trade-off |
|---|---|---|
| Speed | Launch typically in 2–4 weeks because licence, payments and games already exist. | Your launch date depends on the provider's onboarding queue. |
| Cost | Entry setup from around €20,000; no licence application or compliance headcount. | Revenue share is usually higher than turnkey and often carries a monthly minimum. |
| Control | You focus on brand and marketing; the provider handles operations. | Limited say over games, payment methods, bonus rules and product roadmap. |
| Margin | Predictable cost base from day one. | Lower long-term margin: provider share plus payment and game costs are deducted before you are paid. |
| Exit | Easy to shut down a brand that does not perform. | Players legally belong to the provider's licence; migrating them to your own licence needs contractual rights. |
Who a white label suits
- Affiliates turning operator. You already have traffic and want to monetise it as a brand without building an operating company first.
- Market tests. You want to validate a brand, a geography or a game mix before committing to a licence and a turnkey contract.
- Media and sports brands. The brand is the asset; running a gaming operation is not your core business.
- Operators adding a secondary brand in a jurisdiction where the provider is licensed and you are not.
A white label suits you less well if you need a UK, German, Dutch or Ontario licence in your own name, if your plan depends on unusual payment methods or game studios, or if your investors expect you to own the player database.
Licence implications of operating under the provider's licence
Which licence the provider runs you under decides which markets you can advertise in and which payment methods you can use. Ask this question before anything else.
- Malta (MGA). A common white label base for European-facing brands. The provider holds the B2C licence and registers your brand and domain under it. You will still be subject to the provider's due diligence on your ownership and funding.
- United Kingdom (UKGC). White label partnerships are permitted but heavily restricted in practice. The Commission holds the licensee fully accountable for its white label partners and expects enhanced due diligence on them. Few UK licensees offer white label today, and most providers on this list do not. For the UK, plan on your own licence and a turnkey platform.
- Curaçao. Historically the most common white label jurisdiction. The 2024 reform replaced the old master and sub-licence model with direct licences from the Curaçao Gaming Authority, so confirm which licence your provider actually holds and whether it still accepts brand partners under it.
- Other regimes such as Anjouan, Kahnawake and the Isle of Man are used by some providers. Each has its own rules on brand approval and on the markets the licence may serve.
In every case, your own entity does not hold a gaming licence. That means you cannot sign payment contracts or game studio contracts directly, and you cannot move to another licence without the provider's cooperation.
White label vs turnkey
Side-by-side comparison
| White label | Turnkey | |
|---|---|---|
| Who holds the licence | The provider | You |
| Who owns the players | The provider's licensed entity | You |
| Typical setup cost | From around €20,000 | Higher; mid five figures to six figures |
| Typical launch time | 2–4 weeks | 8–12 weeks after licensing |
| Revenue share | Higher band, often with minimums | Lower band, or fixed fee / hybrid |
| Payment contracts | Provider's acquirers and PSPs | Your own, plus the provider's integrations |
| Game studios | Provider's bundle | Provider's aggregation plus direct deals |
| Customisation | Template-level | Front end and feature-level |
| Compliance workload | Mostly the provider's | Yours, supported by the platform |
| Exit | Depends on migration clause | You take platform data with you |
Many providers on this list offer both models and will upgrade a white label brand to a turnkey contract once you obtain a licence. If that is your plan, get the migration path and its price in writing at the start. See the full turnkey iGaming platform guide for the other side of this comparison.
White label casino cost: live figures and typical ranges
Across the 57 platforms listed on this page that disclose figures, the median published setup cost is €32,500 (directory-wide: €35,000), the median revenue share starts at 15% (directory-wide: 13.7%), the median quoted launch time is 3.5 weeks (directory-wide: 4 weeks). Figures are indicative, come from provider disclosure, and are almost always negotiable.
Typical ranges across the market: setup fees from around €20,000 for an entry package, revenue share of 8–15% of gross gaming revenue, and monthly minimums that are often in the low thousands of euros. Payment processing, game studio fees and licence fees are deducted before your share is calculated, so model net revenue rather than GGR. The iGaming software cost guide breaks down each line.
Watch for charges that are not in the headline price: additional game studios, additional payment methods, custom design, dedicated account management, and early-termination fees.
Eight questions to ask a white label provider
- Which licence will my brand operate under, and in which markets may it be marketed?
- Who are the acquiring banks and payment providers, and which methods are live for my target countries?
- Which game studios are in the default bundle, and what does each additional studio cost?
- What is the full fee structure: setup, revenue share, monthly minimum, and what is deducted before my share?
- What level of front-end customisation is possible beyond the template, and who does the work?
- What are the support SLAs for players and for me as a partner, and in which languages?
- If I obtain my own licence, can player data, balances and history be migrated to it, on what terms and at what cost?
- What are the termination terms, notice period and any penalties, and what happens to players when a brand closes?
Exit and migration
Plan the exit before you sign. Player accounts, consents and transaction history sit under the provider's licence, and data-protection rules plus the licence conditions govern whether they can be transferred. A fair contract states that you may migrate your players to your own licence after a notice period, lists the data you will receive, and prices the work. A migration typically takes 3–6 months. Without that clause, leaving means starting from zero.
Ratings on this page are editorial, figures are indicative, and "Featured" placements are paid and labelled. See the methodology.