What a B2B sportsbook solution is
A B2B sportsbook solution is a sports betting product that a provider licenses to operators instead of running under its own brand. You hold the gaming licence and bring the players. The provider delivers the odds, the trading, the risk controls, the bet engine and usually the front end. Payment is a revenue share on sportsbook gross gaming revenue, a fixed fee, or a mix.
Core capabilities to expect
- Odds feed and trading. Pre-match and in-play prices from the provider's traders, models and data partners.
- Risk management. Liability monitoring, player profiling, limits by market and customer, automatic suspension on data gaps.
- Live betting. In-play markets with low-latency pricing and bet acceptance delays you can configure.
- Bet builder. Same-game multiples priced on correlated outcomes.
- Cash-out, partial cash-out and early payout rules.
- Settlement and results with official data where the sport requires it.
Pricing models: managed trading vs self-managed
With managed trading the provider prices and manages risk for all its operators and you set margins, limits and market availability. It is cheaper to run and quicker to launch. With self-managed trading you receive the feeds and the tools and employ your own traders. It costs more, needs a trading team, and lets you run a differentiated book. Some providers offer a hybrid where you override prices on selected sports or events.
The choice has a commercial consequence. Under managed trading the provider carries most of the pricing risk, so it usually asks for a higher revenue share and keeps control of limits on high-risk customers. Under self-managed trading you carry the liability for your own prices and pay a lower share or a fixed fee for the tools and the data. Decide which you want before you ask for quotes; the two are not comparable on price alone.
Components, integrations and deployment models
Integrations that matter
- Data providers. Who supplies the fixtures, live scores and official data, and which costs are passed to you.
- Player account management. Whether the sportsbook uses the platform's wallet or a separate one, and how bonuses span casino and sports.
- Payments. The cashier is usually the platform's; confirm payout speed on winning bets. See the payment solutions directory.
- Casino content. If the provider also aggregates games, check the game providers it integrates.
Deployment models
| Model | What you get | Best for |
|---|---|---|
| Iframe or widget | Provider-hosted sportsbook embedded in your site; fastest to launch, least control. | Casino operators adding sports as a secondary product. |
| API | Odds, bet placement and settlement over an API; you build the front end. | Operators with a product team who want a differentiated UX. |
| Full turnkey | Sportsbook delivered with front end, back office and the platform modules around it. | New operators launching sports-led brands. |
Casino and sportsbook in one stack vs best-of-breed
A single stack from one provider gives you one wallet, one bonus engine, one CRM, one contract and one support line. Cross-sell between casino and sports is simpler, and launch is faster. The cost is that the sportsbook may be the weaker half of the offering, and you cannot swap it without changing the whole platform.
Best-of-breed pairs a specialist sportsbook with a separate casino platform. You get the strongest product on each side at the cost of an integration, two contracts, and sometimes a split wallet or a wallet bridge. For a first launch the single stack usually wins. Established operators, or those whose brand is sports-first, more often split.
Of the 58 platforms on this page, most sell sportsbook as a module alongside casino. Check each listing for whether the sportsbook is the provider's own or a third-party integration. Providers such as Digitain and GR8 Tech sell sportsbook together with a full platform; Kambi sells sportsbook only; Playtech and EveryMatrix sit in between with modular stacks.
Key KPIs to benchmark
- Margin. Theoretical and actual hold by sport and by pre-match versus live; how margins are set and how often they are revised.
- Uptime during peak events. Ask for incident history on the last two major tournaments, not an annual average.
- Coverage. Number of sports, events per month and markets per event, plus which leagues use official data.
- Latency. Time from an event on the field to price suspension and re-pricing, and bet-acceptance time under load.
- Bet acceptance rate and the share of bets referred for manual approval.
- Settlement speed and the rate of resettlements.
Commercial terms
Across the 58 platforms listed on this page that disclose figures, the median published setup cost is €37,500 (directory-wide: €35,000), the median revenue share starts at 15% (directory-wide: 13.7%), the median quoted launch time is 4 weeks (directory-wide: 4 weeks). Figures are indicative, come from provider disclosure, and are almost always negotiable.
Sportsbook providers usually charge a revenue share on sportsbook GGR in the same broad 8–15% band as casino, with managed trading often priced at the higher end. Expect a monthly minimum, and expect data feed costs for official league data to be passed through or priced separately. Some contracts cap the provider's share when margin falls below an agreed floor; ask. The cost guide covers the surrounding platform costs.
Sportsbook provider comparison checklist
- Trading model: managed, self-managed or hybrid, and the limits of your control over prices and liabilities.
- Sports, events and markets covered, with data sources per league and which are official.
- Live betting latency and bet acceptance behaviour under peak load, with evidence.
- Product set: bet builder, cash-out, early payout, multi-view, streaming.
- Deployment model and how long each takes from contract to first bet.
- Wallet and bonus integration with your casino platform.
- Uptime commitment, incident history and support cover during major events.
- Revenue share, minimums, data costs, and who carries liability for pricing errors.
- Jurisdictions where the sportsbook is certified and running today.
- References from operators of your size in your target markets.
Ratings on this page are editorial, figures are indicative, and "Featured" placements are paid and labelled. See the methodology.