EveryMatrix Review: Pricing, Features & Alternatives

EveryMatrix is a privately held B2B iGaming supplier founded in 2008, headquartered in Sliema, Malta, led by co-CEOs Ebbe Groes (co-founder) and Jonas Groes, with a headcount that passed 1,000 in March 2024 and, according to the company, tripled over the five years to late 2025, spread across offices including Malta, Bucharest, Lviv, Yerevan, Chiang Mai and Copenhagen. Its modular stack covers OddsMatrix (sportsbook, since 2009), GamMatrix (player account management, since 2010), EveryMatrix Casino (the 2026 consolidation of CasinoEngine, the SlotMatrix aggregator and casino turnkey; 45,000+ games from 355+ providers), PartnerMatrix (affiliate and agent management), MoneyMatrix (payments) and EveryMatrix Games (in-house studios Spearhead, Armadillo and Fantasma). The company reports 400+ clients in 50+ markets.

Its licensing footprint is one of the widest among platform vendors: a Malta Gaming Authority B2B licence held since 2011, three UK Gambling Commission remote licences, supplier licences or approvals in Sweden, Denmark, Romania, Greece, Gibraltar, Isle of Man, Peru, South Africa, Ontario and the US states of West Virginia, Pennsylvania, Michigan, Connecticut and New Jersey. Reference clients skew to state lotteries and tier-1 regulated operators. Commercial terms are quoted per project; the company has said that around 93% of its revenue comes from revenue share. The latest published full-year figures (2024) show EUR 181 million net revenue and EUR 101 million EBITDA.

Each product is sold standalone or as a full turnkey stack; figures are the vendor's as of October 2026 unless dated.

• EveryMatrix Casino (from 30 July 2026, replacing the separate CasinoEngine, SlotMatrix and casino turnkey units, led by Stian Enger): operators can take a full Casino Turnkey, use EveryMatrix Casino as a dedicated casino platform, or connect only to EveryMatrix Aggregation. The library is 45,000+ casino, live, crash, table and instant games from 355+ providers plus 380+ local and global jackpots, delivered through a single Slots API. CasinoEngine (launched 2012) remains the name of the casino management and integration layer; SlotMatrix (2022) is the aggregation product.
• OddsMatrix (2009): sportsbook sold as full turnkey, as odds and data feeds, or with managed trading; 1.5 million+ bets a day, 50,000+ live events a week, 110,000+ esports events and 10,000+ horse races a month, with omnichannel retail deployments. The 2024 acquisition of FSB Technology added a second turnkey sportsbook team; Leapbit (2022) added sports development capacity.
• GamMatrix (2010): player account management with multi-currency wallets, KYC/AML and responsible-gaming modules; sold as turnkey or as a PAM behind an operator-built front end.
• PartnerMatrix (2016): three standalone products: Affiliate Platform, Intelligence (brand and competitor monitoring, built on the 2023 DeepCI acquisition) and Agent System for cash-based markets; 300+ brands and 20 million+ players tracked; platform-agnostic.
• MoneyMatrix: PCI DSS-certified payment gateway aggregating cards, e-wallets, open banking, vouchers and regional methods with KYC and rule-based fraud monitoring.
• EveryMatrix Games and tools: studios Spearhead (2019), Armadillo (2021) and Fantasma Games (acquired 2024); RGS Matrix, JackpotEngine and LoyaltyEngine; Goma Gaming (acquired November 2025) for front-end and UX.

EveryMatrix does not publish prices; every product page routes to named sales contacts. What the company has disclosed about its model:

• In February 2026 commercial executive Ivan Rozić stated that around 93% of group revenue comes from revenue share, so standard contracts are revenue-share based rather than fixed SaaS fees. Minimum monthly commitments and setup fees are negotiated per deal and not published.
• Products are priced independently. An operator may take only SlotMatrix aggregation, only OddsMatrix feeds or only PartnerMatrix; large omnichannel and lottery contracts (Norsk Tipping, Danske Licens Spil, Merkur Group) are bespoke and, in the lottery case, awarded by public tender.
• Revenue share sits on top of game-provider royalties and the operator's own licence, tax and payment costs. Our catalogue places EveryMatrix in the enterprise tier; full turnkey setup is quoted per project.

A 93% revenue-share mix means the vendor's economics favour operators that will generate meaningful GGR; small operators should expect minimum fees that reflect that.

Licences listed on the vendor's licences page (October 2026), with the UK entry verified against the Gambling Commission public register.

Beyond these, the vendor lists its products as certified in about 30 further markets, including Brazil, Colombia, Mexico, Germany, Italy, Netherlands, Spain, Switzerland, Norway, Finland, Poland, Kenya and Nigeria, and holds a Curaçao Gaming Authority licence.

Certifications and memberships: ISO 27001, ISO 20000, PCI DSS, GLI-certified products, WLA Safer Gambling Certification, and membership of the World Lottery Association, European Lotteries, NASPL and CIBELAE, which matters for public-tender eligibility.

• Architecture: GamMatrix is an API-first player account management core; the Danske Licens Spil migration (live September 2026) was that operator's first core-platform change since Denmark regulated online gambling in 2012.
• Delivery models: full turnkey (platform, casino, sportsbook, payments, affiliates, front end), platform-only with an operator-built front end over the GamMatrix API, or single modules: SlotMatrix over the Slots API, OddsMatrix as feeds or iframe-style sportsbook, PartnerMatrix as a standalone affiliate system.
• Wallet model: GamMatrix holds the multi-currency wallet with real-time conversion; SlotMatrix and OddsMatrix can run against a third-party wallet when bought standalone.
• Omnichannel: retail shops and self-service terminals run on the same account and wallet as online, as at Merkur Bets in Denmark (230 shops, 1,000+ terminals, live October 2026) and Betcenter in Belgium (50+ shops, about 600 SSBTs).
• Front end: an in-house front-end division plus Goma Gaming as a separate unit for custom UX.
• Hosting and data: vendor-hosted; country-specific regulatory reporting was part of the Danske Licens Spil scope. Data-residency options are not publicly documented.

EveryMatrix reports 400+ clients across 50+ markets. Publicly named clients include:

• Norsk Tipping (Norway's state lottery): CasinoEngine partner since 2016; in January 2025 EveryMatrix won its public tender for casino and eInstant content, described as the largest SlotMatrix agreement to date.
• Danske Licens Spil (subsidiary of state-owned Danske Spil): selected November 2025 for casino and bingo; live on the EveryMatrix casino platform on 25 September 2026.
• Merkur Group: Merkur Bets (formerly Cashpoint) live in Denmark in October 2026 on an omnichannel turnkey covering sportsbook, casino and retail, with Austria, Germany and Belgium to follow; Betcenter (Belgium) signed in July 2026 to replace its in-house sportsbook online and in-shop.
• bet365 (Fantasma Games content in Alberta, September 2026) and Bally's (exclusive content in the UK, September 2026) as content clients.
• Caesars Palace Online Casino, betPARX, Delaware North, Betly West Virginia and Kiron Interactive, named on the SlotMatrix page as US and lottery-sector references.

Financial track record (headline figures only): 2024 net revenue EUR 181 million, up 59%, and EBITDA EUR 101 million, up 70%; OddsMatrix passed EUR 1 billion annual turnover in 2022. Full-year 2025 figures were not found in published sources as of October 2026; the company called 2025 a record year for new business.

• 2026-10: Merkur Bets goes live on EveryMatrix omnichannel technology in Denmark (230 shops, 1,000+ terminals); the vendor says further Merkur brands and markets will migrate.
• 2026-09: Danske Licens Spil completes migration to the EveryMatrix casino platform (25 September); bet365 launches Fantasma Games content in Alberta; Bally's UK takes exclusive EveryMatrix content.
• 2026-07: Casino units consolidated into EveryMatrix Casino (30 July); Betcenter Belgium omnichannel sportsbook deal (6 July).
• 2026-03: Omnichannel turnkey agreement with Merkur's Cashpoint brand in Denmark announced.
• 2026-02: Company states around 93% of revenue comes from revenue share and calls 2025 a record year for new business.
• 2026-01: Jonas Groes takes office as group co-CEO alongside co-founder Ebbe Groes; Copenhagen office opened.
• 2025-11: Acquisition of front-end specialist Goma Gaming (undisclosed sum); Danske Spil selects EveryMatrix for casino and bingo.
• 2025-01: Norsk Tipping SlotMatrix tender win; full-year 2024 results: EUR 181 million net revenue, EUR 101 million EBITDA.

SOFTSWISS vs EveryMatrix

Both are privately held, founder-led, Malta-headquartered suppliers with a casino platform, an aggregator, a sportsbook and an affiliate module, and both price on revenue share with terms quoted per project. The differences are structural:

• Licensing footprint: EveryMatrix holds an MGA B2B licence since 2011, three UK Gambling Commission remote licences, supplier licences or approvals in Sweden, Denmark, Romania, Greece, Gibraltar, Isle of Man, Ontario and five US states. SOFTSWISS holds an MGA B2B licence since 2022 plus Curaçao, Kahnawake, Tobique, Anjouan and Isle of Man frameworks and 19 national certifications, but no UK or US licences.
• Aggregator scale: comparable: EveryMatrix 45,000+ games from 355+ providers; SOFTSWISS 40,000+ games from 300+ providers (vendor figures, 2026).
• Sportsbook: OddsMatrix dates from 2009, has in-house trading, retail/omnichannel deployments and reports 1.5 million bets a day. SOFTSWISS Sportsbook dates from 2020, relies on Betradar, Feedconstruct and Oddin feeds and is online-only.
• Affiliate module: PartnerMatrix reports 300+ brands and adds an agent system and affiliate-intelligence tool; Affilka reports 450+ brands.
• Typical client: EveryMatrix: state lotteries and tier-1 regulated operators (Norsk Tipping, Danske Licens Spil, Merkur Group, bet365 content deals). SOFTSWISS: crypto and multi-currency casinos, Curaçao-licensed operators, new entrants in LatAm and Africa.
• Financial disclosure: EveryMatrix publishes headline results (EUR 181 million net revenue in 2024); SOFTSWISS does not.

EveryMatrix vs Soft2Bet

Soft2Bet is both a B2B platform vendor and an operator of its own casino and sportsbook brands, so a new operator gets a vendor with first-hand marketing experience but also a potential competitor in the same markets. EveryMatrix is a pure supplier with no B2C brands and a wider set of supplier licences; for a new operator launch in a UK, Nordic or North American regulated market that is the safer compliance position, while Soft2Bet's packaged approach may be faster for a European white label.

Other alternatives

OpenBet and Kambi compete for the sportsbook component at tier-1 operators but do not supply a casino aggregator or PAM of the same breadth. BetConstruct offers a comparable all-in-one stack with retail, more often chosen by mid-market operators. Playtech is the closest match on licensing breadth and lottery credentials, with a larger proprietary content library.

1. Which EveryMatrix entity contracts with us, and under which licence is each module supplied in each of our markets (Malta B2B, UK account 39383, Romania Class 2, state licences)?
2. After the July 2026 casino consolidation, who is our single commercial and technical owner for aggregation, platform and turnkey, and what changes for existing CasinoEngine contracts?
3. For OddsMatrix: which sports and markets are traded in-house versus sourced from third parties, what are the managed-trading margins, and who owns risk limits?
4. How are tier-1 lottery and omnichannel migrations prioritised against smaller accounts, and what SLA credits apply?
5. What is the data-residency and regulatory-reporting scope for our jurisdictions, and is it included or billed as custom work?