FinnPlay Review: Pricing, Features & Alternatives
FinnPlay is a Specialized-tier white label and turnkey iGaming platform, headquartered in Finland, founded in 2008. Entry setup cost is in line with the directory median of €35,000; revenue share runs 12% - 18% of GGR and vendor-stated launch time is 6 - 8 weeks.
FinnPlay at a glance
Who the platform suits, and the facts we hold on file. Figures are vendor-stated and indicative.
Best for
- Operators who want to start on white label and move to a turnkey, own-licence model later
- Casino and sportsbook on a single back office
- Teams building a custom front end on the provider's API
- Operators targeting EU
Key facts
- Deployment model
- White Label & Turnkey
- Tier
- Specialized
- Setup cost
- €40,000 - €90,000
- Revenue share
- 12.00% - 18.00%
- Launch time
- 6 - 8 weeks
- Games
- 5,000+
- Game providers
- 70
- Uptime guarantee
- 99.99%
Capabilities
Specialties: Nordic specialist · Perfect compliance · Entain-owned
Strengths
- Perfect regulatory compliance
- Nordic expertise
- ISO 27001
Weaknesses
- Limited geographic focus
FinnPlay pricing & costs
Vendor-stated commercial terms, compared with the 62 platforms in this directory.
FinnPlay lists a one-off setup fee of €40,000 - €90,000, in line with the directory median of €35,000 across the 19 platforms that publish one. The ongoing platform fee is a revenue share of 12% - 18% of gross gaming revenue (GGR), in line with the directory median of 13.7%. The lower end of the band normally applies at higher monthly GGR or with a larger setup fee, so ask for the volume tiers in writing.
Setup fees in this segment usually cover platform configuration, standard front-end theming, the provider's existing game and payment integrations, and launch support. They usually do not include your gambling licence, payment-provider onboarding fees, bespoke development or marketing. Terms are indicative and almost always negotiable. See every platform that publishes pricing in the iGaming software cost guide.
Year-one cost estimate
Setup fee + 12 × revenue share on GGR + 12 × monthly fee. Excludes licence, payments, content and marketing. Illustrative only; based on the figures above.
Where FinnPlay sits among 62 platforms
Each dot is one platform in the directory (hover for the name). The highlighted band is FinnPlay's published range; the line is the directory median.
53% of the 19 platforms that publish a setup fee start lower than FinnPlay; the median entry fee is €35K.
22% of the 18 platforms that publish a revenue share take a smaller cut than FinnPlay; the median low-end rate is 13.7%.
74% of the 19 platforms that publish a launch time claim a faster start than FinnPlay; the median is 4 weeks.
Table view: full pricing table of every platform · all platforms sorted by setup cost.
FinnPlay ratings vs the directory
Editorial component scores on a 1–10 scale. The marker shows the directory average for each component.
FinnPlay FAQ
Answers are generated from the profile data above and updated whenever the profile is re-verified.
How much does FinnPlay cost?
FinnPlay pricing in our directory is listed as a setup fee of €40,000 - €90,000 and a revenue share of 12.00% - 18.00% of gross gaming revenue. The entry setup cost is in line with the directory median of €35,000 across 62 platforms. Commercial terms are indicative and negotiable; confirm a written quote with FinnPlay before budgeting.
Is FinnPlay a white label or a turnkey platform?
FinnPlay offers both models: a white label launch under the provider's licence and a turnkey deployment on your own licence. White label is faster and cheaper to start; turnkey gives you ownership of the licence, player data and commercial relationships.
How long does it take to launch a casino with FinnPlay?
The vendor-stated launch time for FinnPlay is 6 - 8 weeks. That is above the directory median of 4 weeks. Stated timelines assume your licence and payment providers are already in place; those, not the software, usually set the real go-live date.
Does FinnPlay support cryptocurrency payments?
FinnPlay does not list native cryptocurrency support in its profile. Crypto can sometimes be added through a third-party payment provider; ask the vendor directly and see our crypto casino software list for alternatives.
Does FinnPlay include a sportsbook?
FinnPlay offers a sportsbook alongside casino, so both verticals can run on one wallet and back office. Ask whether trading and risk management are managed by the provider or by your team, and how the odds feed is priced.
Which markets and licences does FinnPlay support?
Licences recorded for FinnPlay in our directory: Malta Gaming Authority, Swedish Gaming Authority, UK Gambling Commission; supported markets include Estonia, Finland, Hungary, Lithuania, Netherlands, Sweden. Always verify licence numbers in the regulator's public register before contracting.
What are the best alternatives to FinnPlay?
Based on deployment model, tier, verticals and budget, the closest alternatives to FinnPlay in our directory are SOFTSWISS, Delasport, BetConstruct and GR8 Tech. Use the compare tool to view them side by side on setup cost, revenue share, launch time and ratings.
How do you rate FinnPlay and is it reliable?
Our editorial rating for FinnPlay is 9.0/10 (technology 8.5/10, support 9.8/10, pricing 7.5/10). It reflects published specifications, licence registers and operator feedback, not user reviews or paid placement. See our methodology page for how scores are built and what they do not cover.
Need a verified answer on licences, pricing or integrations? Send a request and we will route it to FinnPlay, or report an inaccuracy in this profile.
FinnPlay alternatives: how it compares
Platforms closest to FinnPlay by deployment model, tier, verticals and entry budget. Open a "vs" link for the full side-by-side comparison.
| Platform | Model | Tier | Setup cost | Revenue share | Launch | Rating | Compare |
|---|---|---|---|---|---|---|---|
| FinnPlay this page | WL & Turnkey | Specialized | €40,000 - €90,000 | 12.00% - 18.00% | 6 - 8 weeks | 9.0/10 | — |
| SOFTSWISS | WL & Turnkey | Enterprise | €50,000 - €150,000 | 15.00% - 25.00% | 4 - 8 weeks | 9.5/10 | FinnPlay vs SOFTSWISS |
| Delasport | WL & Turnkey | Mid-Tier | €30,000 - €80,000 | 12.00% - 18.00% | 3 - 5 weeks | 9.2/10 | FinnPlay vs Delasport |
| BetConstruct | WL & Turnkey | Enterprise | €40,000 - €120,000 | 15.00% - 30.00% | 4 - 6 weeks | 9.0/10 | FinnPlay vs BetConstruct |
| GR8 Tech | WL & Turnkey | Mid-Tier | €35,000 - €90,000 | 10.00% - 15.00% | 4 - 6 weeks | 8.8/10 | FinnPlay vs GR8 Tech |
Feature matrix
| Capability | FinnPlay | SOFTSWISS | Delasport | BetConstruct | GR8 Tech |
|---|---|---|---|---|---|
| Crypto payments | No | Yes | Yes | Yes | Yes |
| Sportsbook | Yes | Yes | Yes | Yes | Yes |
| Live casino | Yes | Yes | Yes | Yes | Yes |
| API access | Yes | Yes | Yes | Yes | Yes |
| Mobile optimised | Yes | Yes | Yes | Yes | Yes |
| 24/7 support | No | No | No | No | No |