Bet B2B Review: Pricing, Features & Alternatives

BetB2B (also written Bet-B2B or BETB2B) is a B2B supplier of a combined sportsbook and online casino platform marketed from bet-b2b.com. The product set is a turnkey or white-label betting site with sportsbook, casino aggregation, live casino, bingo, TOTO and in-house games, plus back office, CMS, CRM, affiliate software, bonus tools and a payment layer, and a standalone Sportsbook API for operators who already run their own platform. The vendor names 1xBet, 22Bet, 1xBit and Betwinner as clients and states that brands on the platform serve more than one million players a day. Company directories place the business in Limassol, Cyprus, founded in 2017, with a small registered headcount.

Commercially the platform is sold on the usual white-label and turnkey terms (setup fee plus a share of gross gaming revenue); no prices are published. Legitimacy questions that operators raise in search ("bet-b2b com review", "betb2b n.v.") come down to three verifiable points covered below: a Curaçao Gaming Authority licence held by Highflier B.V. that appears in the regulator's public register, a documented relationship with the 1xBet group of brands, and a thin public track record outside that group.

BetB2B sells one platform in three delivery forms: a white-label site, a turnkey platform that the operator brands and extends, and a Sportsbook API for operators with an existing wallet and front end. The vendor's own product descriptions (press releases from 2019 and later partner announcements) list the following components. Figures are the vendor's and have not been independently audited.

• Sportsbook: 182 sports and about 5,500 markets, pre-match and live, with esports (around 600 pre-match and 350 live events a week) and financial betting. Retail (betshop) delivery is listed alongside web and mobile.
• Casino aggregation: the 2019 release quoted 9,000 titles from 150 studios; a 2026 directory listing quotes 6,000 games from 100+ brands. 12 live casino providers, 7 bingo providers and about 80 in-house games are listed. Logifuture added 20+ proprietary titles in September 2025.
• Poker: supplied by PIN Projekt, whose poker platform (cash games, Sit & Go, tournaments, a custom-branded version) was rolled out across BETB2B brands in September 2026 as an extension of what both parties describe as a decade-long partnership.
• TOTO / parimutuel: seven pool-betting types.
• Operator tooling: back office, CMS, CRM with financial analytics, bonus engine, affiliate-program software, anti-fraud, and 24/7 support in 31+ languages.
• Payments: about 250 payment methods according to the vendor; a 2026 directory lists cards, Skrill, Neteller, Paysafe, bank transfer and regional methods, and crypto processing.

Content partners that publicly list BetB2B include Golden Race (virtual sports), Logifuture and PIN Projekt.

BetB2B does not publish prices, and no trade-press source has reported its fees. Pricing is quoted per project. The structure that applies to its white-label and turnkey products in the market is a one-off setup fee, a monthly platform minimum and a percentage of gross gaming revenue; the Sportsbook API is normally priced on revenue share only. Our catalogue card above shows an editorial estimate for setup cost; treat it as a range for budgeting, not a quote.

Points to settle in writing before signing: whether the licence used is the operator's own or the supplier's Curaçao licence (which changes who carries regulatory exposure), who owns the player database and the domain, exit and data-migration terms, and whether revenue share is calculated on GGR before or after bonus costs and provider fees.

Curaçao. A 2026 directory listing for bet-b2b.com states that the site is operated by Highflier B.V., Curaçao, under licence OGL/2024/559/0555. That licence number and licensee appear in the Curaçao Gaming Authority's public Online Gaming Licence Registry (2 October 2026 edition, row 496, status "Indefinite"); the register row leaves the company-type and registration-number fields blank, so whether the licence is classed B2B or B2C is not readable from the register. An older casino directory records a legacy Antillephone sub-licence (8048/JAZ), which was the pre-2024 Curaçao regime.

How to verify: open the registry PDF linked in the sources, search for "Highflier", and ask the vendor for the licence certificate and the seal link that the Gaming Authority issues to licensees. Confirm that the entity on your contract is the same entity that holds the licence.

Other jurisdictions. A bookmaker directory (bookmakers.bet) reports that BetB2B N.V. obtained local licences in Kenya and Nigeria; we could not confirm these in the Kenyan BCLB or Nigerian state registers, and the vendor's own site, which is rendered client-side and exposes no text to crawlers, does not list them. No MGA, UKGC, Isle of Man or other EU/UK B2B licence is held, and no test-lab (GLI, BMM, iTech) certification is publicly disclosed.

Entity naming. Business directories (Crunchbase, Tracxn) give the legal name as BetB2B N.V. with an address in Limassol, Cyprus, 2017 founding and 29 staff (July 2024). A separate site, betb2b-platform.com, uses the same brand but states it is owned by Kaltenbrunnen LLC (Belize) under an Anjouan (Comoros) licence; it links to bet-b2b.com but its relationship to the operator of bet-b2b.com is not explained on either site. Ask which entity you would contract with and request its certificate of incorporation.

Three integration paths are offered. In the white-label model BetB2B hosts the site, wallet, payments and support and the operator receives a branded front end and back-office access. In the turnkey model the operator gets the full platform (website, back office, pre-match and live lines, retail hardware) to brand and extend. The Sportsbook API connects BetB2B's odds, bet acceptance and settlement to an operator's existing platform; the vendor states that the design can be adapted to the partner's front end.

Not publicly documented: the wallet model for the API (seamless versus transfer), hosting locations, uptime commitments, a public status page, developer documentation or a sandbox. A 2026 directory notes the practical dependency that follows from a shared platform: an outage at the platform level takes every brand on it offline, and brands on the same code base look alike unless the operator invests in front-end customisation. Request the API documentation, SLA and an architecture description under NDA before committing.

The only operator references BetB2B names publicly are 1xBet, 22Bet, 1xBit and Betwinner (vendor press release, October 2019; vendor exhibitor profile at ICE North America Digital, which also listed 1xBet's CMO among BetB2B's representatives). The vendor and its partners repeat the claim of "more than one million players daily" in 2019 and again in the September 2025 Logifuture announcement; 1xBet's 2018 SBC Award ("Rising Star in Sports Betting Innovation") is cited as a client achievement. Trade directories describe BetB2B as the B2B arm of the 1xBet group and claim 100+ brands on the platform; the vendor itself does not publish a brand count.

A casino directory updated in June 2026 lists 27 casinos on the platform, including 888starz, SpinBetter, SapphireBet, BetAndYou, BetPari and Coldbet. For due diligence it is relevant that the flagship reference brand, 1xBet, had its UK Gambling Commission licence revoked in 2019 and that a 1xBet Curaçao subsidiary was declared bankrupt in Curaçao (2022) and by a Dutch court (2023); these are 1xBet corporate events, not findings against BetB2B, but they shape how banks, PSPs and regulators assess brands on the same platform.

Public "reviews" of bet-b2b.com found in search are employee and candidate reviews on Russian job-review sites (two reviews on otzyvru.com, 2023 to 2025, one positive from a long-serving employee and one negative about management) rather than operator reviews. No operator case studies, churn figures or platform revenue have been published.

• 2026-10: Curaçao Gaming Authority registry (2 October 2026) lists OGL/2024/559/0555, Highflier B.V., status Indefinite.
• 2026-09: PIN Projekt rolls out its poker platform, including a custom-branded version, across BETB2B-partnered brands (SBC News, 28 September).
• 2026-06: Casino directory LatestCasinoBonuses lists 27 casinos running on the platform.
• 2025-09: Logifuture signs to supply 20+ proprietary casino and arcade titles to BetB2B's operator network (European Gaming, iGB, 24 September).
• 2024-10: Curaçao licence OGL/2024/559/0555 issued to Highflier B.V. under the new Online Gaming Policy (per directory listing; registry confirms the licence number).
• 2024-07: Tracxn records 29 employees and no external funding.
• 2023-07: Vendor-authored article on choosing gambling jurisdictions published on European Gaming.

No conference sponsorships, awards or new-market launches in 2025 or 2026 were found in trade press beyond the two content partnerships above.

Versus BetConstruct. BetConstruct publishes its MGA (MGA/B2B/286/2014) and UKGC (account 40767) licences, its setup fees for sportsbook packages and a wider product range (retail, poker network, data feeds, affiliate ecosystem). BetB2B offers a narrower, sportsbook-led stack with Curaçao licensing only and no published pricing. BetConstruct suits operators targeting regulated EU markets; BetB2B is positioned for grey and emerging markets.

Versus Digitain. Digitain (Yerevan) is also sportsbook-first and sells white label, turnkey and API, but documents its licences and certifications and names a larger set of clients publicly. Both quote prices per project.

Versus SOFTSWISS. SOFTSWISS is casino-first with a large aggregator and crypto cashier and holds MGA and other B2B licences; its sportsbook is a newer add-on. If the sportsbook is the main product, BetB2B's coverage claims are larger; if licensing breadth and published references matter, SOFTSWISS is the safer counterparty.

1. Which legal entity will sign the contract (BetB2B N.V., Highflier B.V. or another), where is it registered, and can you provide its certificate of incorporation and the Curaçao licence certificate for OGL/2024/559/0555?
2. Is the licence used for my brand classed B2B or B2C, and will my brand operate under your licence or mine?
3. What is the corporate relationship between BetB2B and the 1xBet group, and are there shared shareholders, offices or infrastructure?
4. Which banks and PSPs currently settle for brands on the platform in my target markets, and have any terminated in the last 24 months?
5. For the Sportsbook API: wallet model, documentation, sandbox, latency and settlement SLAs, and what happens to open bets during an outage?
6. Who owns the player database, domain and content, and what are the data-export and exit terms?
7. Can you provide at least two operator references outside the 1xBet group that I can contact directly?

BetB2B (Bet-B2B, BETB2B, сайт bet-b2b.com) — B2B-поставщик платформы для букмекерских контор и онлайн-казино. Продукты: white label, turnkey-платформа и отдельный Sportsbook API. В составе — спортбук (182 вида спорта, около 5 500 рынков, киберспорт, финансовые ставки, TOTO), агрегация казино и live-казино, бинго, покер от PIN Projekt, бэк-офис, CMS, CRM, бонусный модуль, партнёрская программа и около 250 платёжных методов. Цены не публикуются, условия обсуждаются по каждому проекту (setup-платёж плюс доля GGR).

Лицензии: по данным каталога 2026 года сайт bet-b2b.com управляется компанией Highflier B.V. (Кюрасао) по лицензии OGL/2024/559/0555. Этот номер и лицензиат есть в публичном реестре Curaçao Gaming Authority (редакция от 2 октября 2026 года, статус Indefinite); проверить можно, открыв PDF реестра по ссылке в источниках. Лицензий MGA, UKGC и других европейских регуляторов у компании нет. Справочники указывают юридическое лицо BetB2B N.V. в Лимассоле (Кипр), год основания 2017 и 29 сотрудников (июль 2024). Отдельный сайт betb2b-platform.com принадлежит Kaltenbrunnen LLC (Белиз) с лицензией Анжуана; связь между сайтами не раскрыта.

Клиенты, которых называет сам вендор: 1xBet, 22Bet, 1xBit, Betwinner; заявлено более миллиона игроков в день. Отзывы в поиске — это отзывы сотрудников на российских сайтах, а не операторов; кейсов операторов не опубликовано.